Define Content Goals & KPIs
Set clear, measurable objectives for content performance
Pain Points: Vague objectives, unmeasurable goals, conflicting priorities
Opportunities: SMART goals framework, analytics setup, stakeholder alignment
Time: 1-2 hours
Create Content Calendar
Plan publication schedule and content distribution strategy
Pain Points: Resource constraints, timing conflicts, seasonal relevance
Opportunities: Planning tools, automation, batch creation
Time: 2-3 hours
Determine Content Format & Style
Choose optimal format and establish style guidelines
Pain Points: Format limitations, brand consistency, resource requirements
Opportunities: Multi-format approach, style guides, template creation
Time: 1-2 hours